kaolin.

A creative consultancy.
A home for our own ideas.

Apps, objects, and the moments in between.

SELECTED PROJECTS / 01—03

01 / STILLMemory, made tangible
StillA changing view

A memory.
Another dimension.

Personal keepsakesTwo views in one

Still

In development

Personal keepsakes that bring another dimension to a photograph—and the memories it holds.

Explore Still

Still explores photographs that change with your point of view. A lenticular print reveals a second image as you move, bringing a familiar presence into the frame.

The project is developing a guided journey from personal photographs to an approved, physical keepsake.

Format
Digital experience / physical object
Availability
In development
02 / QUICKENINGA moment of connection
Quickening初動

Small movements.
A whole new world.

iPhone & Apple Watch

Quickening

In development

A quiet space to record your baby’s movements and get to know their rhythm.

Explore Quickening

A pregnancy movement journal for iPhone and Apple Watch, designed around a simple tap. Daily records, personal history, and atmospheric scenes give each quiet moment a place to live.

Quickening is being developed as a wellness journal, with English and Traditional Chinese support. This gallery piece expresses its simple idea: each movement leaves a trace.

Format
iPhone / Apple Watch app
Availability
In development

SupportPrivacy policy

03 / MAANADirection, design & delivery
Paper lanterns, earthen walls and timber inside MAANA Kiyomizu in Kyoto.
MAANA Kiyomizu, KyotoImage: MAANA

CONSULTANCY / HOSPITALITY

MAANA

Customer journey design.

We mapped MAANA’s customer journey, identifying where the experience could be clearer and more connected. Our work extended to marketing strategy, ad campaigns and website redesign—from navigation and booking journeys to working prototypes and developer handoffs.

Our role
Customer journey design, marketing strategy, ad campaigns & website redesign
Our contribution

We mapped the customer experience from the first ad to the post-stay review request, identifying friction and gaps across the website, booking process and guest communications.

We shaped the marketing strategy and ran ad campaigns across international markets, using booking patterns to guide budgets and timing. We investigated changes in bookings and built a weekly reporting system to make the next decision clearer.

For the website redesign, we designed navigation and booking journeys, built working prototypes for the experiences pages and MAANA Annex, and prepared designs and handoffs for the developer. The engagement also covered content coordination, design reviews and quality checks.

For MAANA Annex, we connected the launch strategy with the landing page, email sequence and communications calendar.

Visit MAANA (opens in a new tab)
THE STUDIO

Curiosity, with
something to show for it.

Kaolin is a creative consultancy. We shape ideas into identities, digital products, and experiences people can use.

Our independent projects are a space to follow the questions that stay with us. How can technology help us notice more, remember differently, or feel a little closer?

Start a conversation ↗